lacoste legends has landed!
An inspirational new footwear design project, LACOSTE Legends brings together 12 legendary collaborators from the worlds of music, media, design and retail, to create an exclusive collection comprising 12 shoes.
twelve lacoste legends:
Jazzie B (Soul II Soul)
Stones Throw Records
Ato Matsumoto (Japanese designer)
Christophe Lemaire (fashion designers)
Tim Hamilton (fashion designers)
Colette (Parisian fashion store)
The 12 LEGENDS footwear designs reflect the broadly diverse personalities and creative talents of each of the contributors, and confirm their legendary status as the foremost trend-setters and opinion-leaders from across the globe.
check out the 2010 sneaker range:
Lacoste Legends Launch: A Party Fit For a Sporting King.
To celebrate their soon to be released Legends collection Lacoste hosted a sport infused jamboree.
Tennis player René Lacoste was renowned amongst sporting fans and feared by his opponents for his tenacity on the court, earning him the nickname 'The Crocodile'. Embracing his reputation, René gave birth to the Lacoste brand which continues to offer a stylish suit of armour to those both on and off the tennis lawn.
With legendary René at the root of the brand, this year sees Lacoste celebrate their beginnings by inviting twelve greats from the worlds of fashion, music and retail to collaborate on the design of a trainer. i-D's Terry Jones joins Christophe Lemaire and Sébastien Tellier on the star-filled roster.
Launching the Legends event in Berlin, Lacoste embraced their sporting heritage. One time swimming pool now Berlin hotspot Stadtbad was the venue of choice. The 'pool area' became a tennis-court-come-dance-floor for the evening, and as Germany battled against Spain in the World Cup semi finals, party-goers kicked back on the lawn and watched the match unfold. Refusing to let Germany's defeat get them down, the whistle blew and the revellers partied late to the sounds of DJ James Pants and Jazzie B.
The sneakers are being kept in tightly locked boxes for a couple of months yet but i-D was granted an exclusive look and the results won't disappoint. The Legends collection will be available from selected outlets from 12 December but keep your eyes glued to i-D Online and our upcoming issues in the meanwhile for a sneaker peak of the cracking kicks!
Published by Sean Baker iD Magazine | 19/07/10
To celebrate the launch of the LACOSTE Legends project, LACOSTE hosted a glamorous party at Berlin night-spot ‘Stadbad’, with sets from Stones Throw DJ James Pants and Jazzie B.
legends launch party in berlin:
the 12 designs go on sale with selected global distribution on 12.12.10