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Since the beginnings of Soul II Soul there has always been a full range of merchandise which encapsulates the Soul II Soul image, this has mainly taken the form of clothing, badges and record mats. The range has not changed too drastically over the years, Soul II Soul believe keeping it simple but stylish.

Soul II Soul have pulled back from the many concessions they were involved with for clothing, the line is now back in their control. Soul II Soul currently have a full range of products available from T-Shirts, leather jackets to track suits. A new range of clothing is currently being designed for the Internet site.

Jazzie B is more than aware of the commercial advantages of mechandising, it is an aspect of the brand never far from the discussion table. Brand awareness is strong, and the brand association is one of youthful, funky coolness. Soul II Soul is definitely Street.

Soul II Soul will continue to explore retail opportunities including:-
- The Internet
- Catalogues
- Mail Order
- Live Events
- Franchises
- Department Stores
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